E Commerce And The Internet - 1252 Words

The world largest computer network is the internet. With the astonishing growth of the Internet nowadays, many companies are finding new ways to expand their business opportunities. One can even say that there ¡Ã‚ ¯re almost all companies used computers in their everyday business. Thus, E-commerce is emerging as an increasingly important way for businesses to reach potential customers. Introduction What exactly is e-commerce? Most casual internet users think that e-commerce is just buying and selling online. Yet this is not the case. Simply put, e-commerce is the electronic exchange of business information between two or more organizations. There are e-commerce conducted between businesses and those that carried out between a business and its†¦show more content†¦Advantages of E-commerce The first advantage that e-commerce possesses is the speed. With the Internet, businesses could exchange messages or complete transactions almost instantaneously even with slowest connection. Business owners now have the ability to change and inform the customers of their services and offers over the internet. This also allows for you to update marketing and promotional materials as often and as frequently as you would like. With increased speeds of communication, the delivery time is expedited and that makes the whole transaction from start to finish more efficient. The second advantage of the electronic commerce is the opportunity to cut costs. By using the Internet, marketing, distribution, personnel, phone, postage and printing costs, among many others, can be reduced. Companies could use the internet to search for lowest price materials for their products. With the extra funding from cutting cost, the company could maximize their advertising and marketing strategies.  ¡Ã‚ °Online advertising has been growing steadily since early 2003 and is on track to surpass the $10 billion annual spending level for the first time in history. Research firm eMarketer predicts that more than $12 billion will be spent this year, double 2004 levels. By 2009, that s expected to reach $22 billion. ¡Ã‚ ± (Keith Regan, E-Commerce Times) The internet was